Although he has a habit of getting customers mad at him, Greg Kells has fiercely loyal clients who reward him with repeat business and referrals!
"Better me than each other," Greg, president of Sunbelt Business Brokers Canada, explains. “Maintaining good relations between the buyer and the seller of the business is important. A broker needs broad shoulders to buffer the two sides during the deal making and to absorb the arrows in order for each party to achieve their goals.”
The above-described practice is not a “textbook” example of great customer service! But by making the customers’ interests the top priority, it’s a clear winner.
Every contact that businesses have with a client influences whether or not they’ll return. They have to be great or they run the risk of losing them.
And that loss hits right at the bottom line.